Thursday, June 11, 2020

Somebody's rule of 90

 Business books are filled with rules, laws, and bullet points. 

There must be a rule of 90 somewhere.  A 90-day law.  A guide for the first 90 days, maybe the second 90 days.  If there is not, perhaps we call it "Coronachange 90".

The first reported case was 90 days ago.

Those first 90 days rocked our worlds.

Fear filled the air, essential concerns filled our emails, while our self-talk confused even ourselves. During the first days of action, what we didn't do never seemed right, while most of what we did do seemed wrong.  To no one's fault, and out of everyone's control, countrywide confidence waned, and the economy suffered.

Ninety learning days later, it seems most of us are ready to resume a new shared-risk norm.  Though not fully defined, it's not much different from the old norms. We got this; we have the controls in the new norm society.

Our entire team got together this week (virtually) to celebrate, not our climb completed from the bottom, we still have some way to go, but rather the work we have all done together over the past 90 days.  Amazingly, over the course of 55 minutes, many of our teammates spoke from the heart with words that spawned a spontaneous list of lessons, all starting with the letter R:

  • Resolve; It's been tested

  • Restore; We have to change to get us back

  • Resiliency; We worked together to recover quickly, still more to go

  • Resources; We learned of doing more with less

  • Reinvent; We will change personally and professionally to align with the new norms

  • Re-engineer; We have re-engineered our clinics and processes, some permanently

  • Relationships; We have a deeper understanding of each other and our customers

We will lean and reflect often on the 7 "R"s over the next 90 days while thinking with an end in mind to restore our industry, our clinics, and our patients. How we change towards the new norms in the next 90 days may define our industry for 90 years to come, perhaps ourselves, for a career.  

Let's start with doubling down on what we do great already:

  • Delivering industry best one on one healthcare
  • Serving unparalleled service
  • Engaged and Empathetic relationships with referral sources and customers
  • Agility; willing to do whatever it takes for best outcomes

We changed nearly everything for the first 90 days.  We had very little control.  Now we do. What we've been through has shocked our systems, broken us down.  What we now have is a team with a renewed sense of courage and resolve. We had to work through some things together; as a result, team unity has strengthened.  We have a gift of 7 lessons beginning with "R" that has left us filled with optimism for our future.

 We are looking forward to the next 90!