Business books are filled with
rules, laws, and bullet points.
There must be a rule of 90
somewhere. A 90-day law. A guide for the first 90 days, maybe the
second 90 days. If there is not, perhaps we call it "Coronachange 90".
The first reported case was 90 days
ago.
Those first 90 days rocked our
worlds.
Fear filled the air, essential
concerns filled our emails, while our self-talk confused even ourselves. During
the first days of action, what we didn't do never seemed right, while most of
what we did do seemed wrong. To no one's fault, and out of everyone's
control, countrywide confidence waned, and the economy suffered.
Ninety learning days later, it seems
most of us are ready to resume a new shared-risk norm. Though not fully
defined, it's not much different from the old norms. We got this; we have the
controls in the new norm society.
Our entire team got together this
week (virtually) to celebrate, not our climb completed from the bottom, we
still have some way to go, but rather the work we have all done together over
the past 90 days. Amazingly, over the course of 55 minutes, many of our
teammates spoke from the heart with words that spawned a spontaneous list of
lessons, all starting with the letter R:
- Resolve; It's been tested
- Restore; We have to change to get us back
- Resiliency; We worked together to recover quickly,
still more to go
- Resources; We learned of doing more with less
- Reinvent; We will change personally and professionally
to align with the new norms
- Re-engineer; We have re-engineered our clinics and
processes, some permanently
- Relationships; We have a deeper understanding of each
other and our customers
We will lean and reflect often on
the 7 "R"s over the next 90 days while thinking with an end in mind
to restore our industry, our clinics, and our patients. How we change towards
the new norms in the next 90 days may define our industry for 90 years to come,
perhaps ourselves, for a career.
Let's start with doubling down on
what we do great already:
- Delivering industry best one on one healthcare
- Serving unparalleled service
- Engaged and Empathetic relationships with referral
sources and customers
- Agility; willing to do whatever it takes for best
outcomes
We changed nearly everything for the
first 90 days. We had very little control. Now we do. What we've
been through has shocked our systems, broken us down. What we now have is
a team with a renewed sense of courage and resolve. We had to work through some
things together; as a result, team unity has strengthened. We have a gift of 7 lessons beginning with
"R" that has left us filled with optimism for our future.
We are looking forward to the
next 90!