The 16% rule

We are all in denial.

The business we had yesterday is gone, replaced by a ground zero formula that only you and I can define.

Where do you start a formula to connect and market to customers that need your services once again?

Lets look at the 5 stages of technology adoption.

https://ondigitalmarketing.com/learn/odm/foundations/5-customer-segments-technology-adoption/

From a simple marketing perspective, if 84% of our promotions are aimed to go to the  mass that takes sometimes 7 times to hear our message (Marketing rule of 7), then lets work with the 16% of the customers that know us already, talk about us often, and are sometimes closer to us then our own family.

Go to early adopters and innovators, your business family that heard about you once and committed, remain loyal, and talk proudly about you.

Who is your business family?

• The 3x+ repeat customers
• The first responders to a new marketing message 
• The referral sources you have their personal phone number
• The business to business networks that support your business and you support their business
• The proud family members at home
• The fitness members that come to your Physical Therapy center
• The community influencers like the Chamber presidents, Board Directors, and business owners

Some say they are the raving customers, the early adopters of our services.

You many remember your first patient, or your first referral after that first doctor visit and handshake.

The 16% rule, go there.



Robert Babb, PT, MBA
An IvyRehab company, PTW is staffed with Physical Therapists who have earned the Direct Access Privileges (no prescription needed).  Helping folks achieve, The Physical Therapy and Wellness Institute has 12 locations open early and staying late;   Lansdale, Quakertown, Montgomeryville, West Norriton, Glenside, Harleysville, Souderton, Hatfield, Horsham, Collegeville, Royersford, Newtown Square, and Blue Bell, PA.  

Since 2002, PTW has helped folks achieve higher levels of function or performance providing evidence-based care with industry best experiences.

Refer yourself today at 215 855 9871 to see any of our PT providers for preventative the proven safe help with your aches and pains, no prescription is needed.