Simple specialty equipment you offer can make or break a customer's
decision to stay with your business or go.
In our business, helping others achieve higher levels of function and performance with or without joint pain or surgery, we are challenged every initial evaluation, every visit, every conversation, to think how we can get you better. Add in the population that dominates todays spenders (Baby
Boomers), you quickly understand that
weight cuffs, straight leg raises, and bands that dominate the novice thinking PTs motivate only a few, since this active population wants performance from their body.
Progressive and smart thinking Physical Therapists maximize use of the equipment around them to help you achieve higher levels of performance. The most heads up businesses demonstrate a staff that thinks outside the box. Industry leading and evidenced based Physical Therapy will be armed with simple (but special and specific) equipment, creative ideas, and near daily progressions to excite and motivate the achy baby
boomer or even the most sophisticated athlete. As a result, expect smart thinking Physical Therapists to be busy, because they will always be in demand.
